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Archive | Brand and Identity

The Social Media Landscape

Regardless of wether you love or hate Facebook, YouTube or other social media, today’s online marketing landscape relies on these web applications to drive billions in sales. Instantly accessible information, access to your friends knowledge and whereabouts on a 24/7 basis, easy and convenient relationship building as simple as pressing the ‘like’ button, sharing your […]

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WebSite: Kapstone

My pet peeve? I find it irritating when a design is not done to fit the style and feel of the client. A dental clinic website should feel like dentistry, not like the designers personal clothing statement. The following site is a great work with engaging illustrations, interwoven story, tasteful movement, clean and visually striking, […]

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Marketing 101, A Primer

by Gaben Chancellor. The American Marketing Association officially approves of the following marketing definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. How does that apply to the business owner who has been told that growing […]

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