Regardless of wether you love or hate Facebook, YouTube or other social media, today’s online marketing landscape relies on these web applications to drive billions in sales. Instantly accessible information, access to your friends knowledge and whereabouts on a 24/7 basis, easy and convenient relationship building as simple as pressing the ‘like’ button, sharing your […]
In case you were wondering what the manual looks like for the F1 Mclaren super car (one of which recently sold in auction for $10.5 million), this short documentary gets the inside scope from the project lead and illustrator for the coffee-table book / manual. The coolest thing is not the 231 MPH top speed […]
My pet peeve? I find it irritating when a design is not done to fit the style and feel of the client. A dental clinic website should feel like dentistry, not like the designers personal clothing statement. The following site is a great work with engaging illustrations, interwoven story, tasteful movement, clean and visually striking, […]
Now this is strange… this stock footage house does a brilliant job of convincing me that stock footage is to be looked down at. That said, love the piece!
If you are fascinated by the history and development of logo and brand identity within our modern culture, this piece by Saul Bass done in 1969 is a fascinating archival treasure. Pour yourself a Scotch and light a cigarette to increase the classic ad agency feeling…
by Gaben Chancellor. The American Marketing Association officially approves of the following marketing definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. How does that apply to the business owner who has been told that growing […]
By Ray Chancellor and Gaben Chancellor. The most difficult question we are often asked is, “When should you re-design your logo?” How do you make the call as to whether your identity needs to be updated, or even completely re-designed? These questions are best answered by reviewing a number of issues… some simple, and others […]