Video: The Power of Editing

The recent release of this FAKE trailer for Monty Python’s “The Holy Grail” re-imagines the movie as a modern action movie, stripping it of its humor entirely. With a modern edit style, different music and a dramatic VO, the classic Monty Python movie takes on a whole new flavor. This is a study in the […]

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Marketing 101, A Primer

by Gaben Chancellor. The American Marketing Association officially approves of the following marketing definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. How does that apply to the business owner who has been told that growing […]

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Video: The History of Aspect Ratio

So many aspect ratios, so little time. If you have worked in video, film or animation, you have probably struggled with and been boggled by Screen Aspect Ratios. In this fascinating video, you will get a full download as to the history and details of the “Aspect Ratio”. Enjoy in 16:9…

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Video Production, A Primer

By Gaben Chancellor.   Pre-Production: Initial Project Assessment. Clarifying the desired outcome of your project is the first step. As designers, we have learned that visualizing the full scope of the challenge is as important as the solution itself. Ask yourself the following series of questions, and take the time to document the answers: What […]

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Book Review: The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout. Review by: Gaben Chancellor. “The first law of successful marketing is to read and understand this book. It’s powerful in its simple essence and real world application, and is marketing distilled to its basic essence… A ‘must-read’ for serious students and seasoned professionals.” – Don Valentine, Vice President, Marketing […]

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New Animation: Marketing Support

This is a new animation that we built for The Formula. The challenge was building a visual story from a software which has very little to show, as their platform aids the information flow for a sales organization. We designed this project in parallel with their web presence ( and even gave their back-end a […]

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