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Apple
Computers, Inc. |
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client: |
Apple Computers, Inc. | |
| project: | Twentieth
Anniversary Macintosh Out of Box Experience |
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| | | market: | Consumer hardware manufacturing | |
| target -------------| | platform: | Twentieth Anniversary Macintosh | |
| | | audience: | Macintosh Enthuisiasts | |
| notes: | For a unique machine, and a special anniversary, Apple was looking for something different... We would give them interface and project ideology which reflected both their powerful branding and latest in Apple hardware design. Our target was to make the project cutting edge, easy to use, new feature educational, and fascinating to look at. We gave them a series of animations which taught the new user how to use new features, while exploiting the upgraded system highlights, including a Bose subwoofer, QTVR, TV tuner onboard and lots more. |
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