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Berkeley Pant Company
product hangtags

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client:

 Berkely Pant Company
  project: series of clothing hang tags  
  market: Retail  
  printed: 12 - 3 color, 2 side hang tags,
each with unique story 		 
  audience: eco-conscious clothing shoppers  
  notes: The client challenged us with the need to make a statement with their hang tags. They figured it was going out into the world... if they could make a branding impression with it, they had won half the battle. Their product differentiator was a special fabrication component... the gusset. We gave them a series of hang tags which told light-hearted stories with a natural conclusion... the gusset.  
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